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Baozun Inc. · 13F filings

BZUN Institutional Ownership

Holdings as of Jun 30, 2026From SEC Form 13FUpdated

Who owns Baozun Inc. and what the big funds did with it last quarter, from every SEC 13F filing. 69 funds reported holding BZUN at Jun 30, 2026.

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Fund sentiment
Neutral
Strongly bearishNeutralStrongly bullish
  • ▼20 buying vs 30 selling
  • ▲Shares held by funds +11.5%
  • ▼Funds holding -1
  • ●Superinvestors: 2 added, 2 cut
  • ●Put/call not meaningful

What the filings show, not a forecast. Positions can be up to 45 days old and leave out short sales.

Funds holding69−1 vs Q1 2026
Held by funds–of shares outstanding
Value held$35.9M12.7M shares
Put/call ratio–market makers left out

Funds holding and ownership

8 quarters
Q3 2024: 67 fundsQ3 '24Q4 2024: 73 fundsQ4 '24Q1 2025: 65 fundsQ1 '25Q2 2025: 68 fundsQ2 '25Q3 2025: 68 fundsQ3 '25Q4 2025: 70 fundsQ4 '25Q1 2026: 70 fundsQ1 '26Q2 2026: 69 fundsQ2 '26
Funds holding

Quarter over quarter

all 13F filers
Q2 2026This quarterQ1 2026Change
Funds holding6970−1.4%
In funds' top 1010–
13F shares12.7M11.4M+11.5%
Held by funds–––
New positions69−33.3%
Increased1417−17.6%
Reduced2319+21.1%
Sold out79−22.2%
Calls (shares)00–
Puts (shares)00–
Put/call ratio–––

Buyers vs sellers

adding or new vs cutting or sold out
Q4 2024: 34 buyingQ4 2024: 29 sellingQ4 '24Q1 2025: 21 buyingQ1 2025: 35 sellingQ1 '25Q2 2025: 21 buyingQ2 2025: 27 sellingQ2 '25Q3 2025: 29 buyingQ3 2025: 24 sellingQ3 '25Q4 2025: 28 buyingQ4 2025: 33 sellingQ4 '25Q1 2026: 26 buyingQ1 2026: 28 sellingQ1 '26Q2 2026: 20 buyingQ2 2026: 30 sellingQ2 '26
Buying 20Selling 30latest quarter

Superinvestors in BZUN

All superinvestors →

Who owns BZUN

share of fund held shares
  • Index and passive funds5.2%
  • Active managers and hedge funds83.0%
  • Banks and brokers10.8%
  • Pensions, insurers and other1.0%

The top 10 holders own 76.8% of all BZUN shares that funds reported. Groups are our own grouping of filers by name.

Put/call ratio

funds' options, market makers left out
1.00Q3 2024: 0.00Q3 '24Q1 2025: 0.50Q1 '25Q2 2025: 1.00Q2 '25Q3 2025: 0.66Q3 '250.66

Above 1 means funds hold more puts than calls, a sign of hedging or bets on a fall. Options are valued at the underlying shares.

Filed so far for Q3 2026

3 funds changed their position

Top holders

Q2 2026
#FundOf companySharesValueChange
1Schroder Investment Management Group–2.4M$6.9M0
2Acadian Asset Management LLC–2.1M$6M0
3Two Sigma Investments, LP–1.1M$3.2M+151K
4Arrowstreet Capital, Limited Partnership–891K$2.5M+512K
5Marshall Wace, LLP–780K$2.2M+232K
6Dimensional Fund Advisors LP–569K$1.6M−25K
7Morgan Stanley–526K$1.5M−7,695
8Citadel Advisors LLC–499K$1.4M+387K
9First Beijing Investment Ltd–433K$1.2M−12K
10AIA Group Ltd–399K$1.1M0
🔒 15 more top holders. Create a free account or sign in to see them.
Biggest buyers
Biggest sellers

BZUN institutional ownership FAQ

Who owns the most BZUN stock?

In Q2 2026 13F filings the largest holder of BZUN was Schroder Investment Management Group, followed by Acadian Asset Management LLC and Two Sigma Investments, LP. Index fund managers are usually the biggest holders of large companies.

What percentage of BZUN is owned by institutions?

69 funds reported holding 12.7M BZUN shares at Jun 30, 2026.

Are hedge funds buying BZUN?

In Q2 2026, 20 funds bought BZUN (6 of them new positions) and 30 sold (7 sold out completely). Among well known investors, 2 added and 2 cut. Our fund sentiment for BZUN is neutral.

What is BZUN's institutional put/call ratio?

Too few option positions were reported for a meaningful ratio.

How current is this BZUN ownership data?

13F filings show holdings at the end of each quarter and are due within 45 days, so positions can be up to six weeks old when they appear. We add each new filing within minutes, and the "filed so far" list shows funds that have already reported the next quarter.

For informational and educational purposes only. Not investment advice, and not a recommendation to buy or sell any security. Fund sentiment summarises what 13F filings show and is not a forecast. Holdings come from SEC Form 13F filings as reported and show positions at the end of the quarter, up to 45 days before the filing. A 13F leaves out short positions, cash, bonds and most foreign holdings. See all hedge fund holdings.