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Wayfair Inc. (W)

Consumer Cyclical
$100.70
LAST CLOSE · OCT 1

Wayfair Inc. (W) is a Consumer Cyclical stock tracked by StreetAlpha. It last closed at $100.70 on Oct 1. W reports earnings on Tue, Oct 27, 2026. The average 12-month price target from 13 analysts is $127.69 (+26.8% from the last close), with a high of $156.00 and a low of $108.00. Analyst consensus is Strong Buy, based on the latest ratings from 13 firms (10 buy, 3 hold, 0 sell). Over the past 90 days StreetAlpha recorded 23 whale options trades in W, 52% of them bullish and 48% bearish. In the past 30 days there were 6 dark pool prints totaling $7.2M, the largest $2.2M.

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Next report
Oct 27
2026 · Time not announced
Consensus EPS forecast
$0.79
$3.37B revenue est.
Year-ago EPS
—
Not on file
Options-implied move
—
Posted about a week before
Analyst consensus
Strong Buy
Based on 13 analyst ratings (90 days)
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Analyst Ratings & Price Targets

Analyst Ratings →
Consensus · 90 days
Strong Buy
13firms
10 Buy3 Hold0 Sell
Each firm's latest rating on W in the past 90 days
Average 12-month target
$127.69
▲ 26.8% upside

Based on 13 analysts who set a price target on W in the past 90 days. The average target is $127.69, with a high of $156.00 and a low of $108.00, compared with the last close of $100.70.

$59$94$129$163PAST 56 TRADING DAYS12-MONTH TARGETSHIGH $156AVG $127.69LOW $108May 22LAST CLOSE+12 MO$59$94$129$163PAST 56 DAYSTARGETSHIGH $156AVG $127.69LOW $108May 22LAST CLOSE+12 MO
Highest target$156.00
Average target$127.69
Lowest target$108.00
Latest rating changes
RosenblattInitiated
Aug 20Buy$125
BernsteinUpgrade
Aug 14Buy$125
CitigroupTarget raised
Aug 14Buy$95 → $133
UBSTarget raised
Aug 5Buy$118 → $156
TD CowenMaintained
Aug 5Hold$110
DateFirmActionRatingPrice target
Aug 20RosenblattInitiatedBuy$125
Aug 14BernsteinUpgradeBuy$125
Aug 14CitigroupTarget raisedBuy$95 → $133
Aug 5UBSTarget raisedBuy$118 → $156
Aug 5TD CowenMaintainedHold$110
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Whale Options Flow

90D
Total alerts
23
Bullish
12
52%
Bearish
11
48%
Date span
Jul 9 – Sep 30
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Dark Pool

30D
Prints
6
Notional
$7.2M
Largest print
$2.2M
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FLEX Options Activity

FLEX Flow →
Notable FLEX trades
0
Validated
0 of 0 resolved
0 still open
FLEX prints · 30D
2
$341K premium
Latest report
Sep 18

FLEX options are customized, exchange-listed contracts used mostly by institutions. StreetAlpha scans the daily Cboe FLEX report for unusually large, long-dated positions.

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AI Auto Pilots

Paper trading

StreetAlpha runs four autonomous AI traders powered by Anthropic's Claude. Each one reads options flow, dark pool prints, insider filings, sentiment, macro signals and technicals, then makes its own trading decisions in a paper portfolio. Every decision is logged and every trade is tracked, so you can see whether W is in one of them and how their past W trades turned out.

W in the AI portfolios
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Macro & Market News

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For informational purposes only. Not financial advice. Options flow and dark pool data are delayed and may be incomplete.