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Booking Holdings Inc. (BKNG)

Consumer Cyclical
$160.21
LAST CLOSE · OCT 1

Booking Holdings Inc. (BKNG) is a Consumer Cyclical stock tracked by StreetAlpha. It last closed at $160.21 on Oct 1. BKNG reports earnings on Tue, Oct 27, 2026. The average 12-month price target from 17 analysts is $239.53 (+49.5% from the last close), with a high of $274.00 and a low of $190.00. Analyst consensus is Strong Buy, based on the latest ratings from 17 firms (13 buy, 4 hold, 0 sell). Over the past 90 days StreetAlpha recorded 21 whale options trades in BKNG, 57% of them bullish and 43% bearish. In the past 30 days there were 19 dark pool prints totaling $31.3M, the largest $8.1M. Cboe FLEX reports show 1 notable institutional FLEX trade in BKNG, totaling $3.5M in premium, the latest on Sep 10.

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Next report
Oct 27
2026 · Time not announced
Consensus EPS forecast
$4.49
$9.54B revenue est.
Year-ago EPS
—
Not on file
Options-implied move
—
Posted about a week before
Analyst consensus
Strong Buy
Based on 17 analyst ratings (90 days)
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Analyst Ratings & Price Targets

Analyst Ratings →
Consensus · 90 days
Strong Buy
17firms
13 Buy4 Hold0 Sell
Each firm's latest rating on BKNG in the past 90 days
Average 12-month target
$239.53
▲ 49.5% upside

Based on 17 analysts who set a price target on BKNG in the past 90 days. The average target is $239.53, with a high of $274.00 and a low of $190.00, compared with the last close of $160.21.

$147$192$238$283PAST 88 TRADING DAYS12-MONTH TARGETSHIGH $274AVG $239.53LOW $190May 22LAST CLOSE+12 MO$147$192$238$283PAST 88 DAYSTARGETSHIGH $274AVG $239.53LOW $190May 22LAST CLOSE+12 MO
Highest target$274.00
Average target$239.53
Lowest target$190.00
Latest rating changes
Truist SecuritiesMaintained
Sep 30Buy$216
Morgan StanleyAssumed coverage
Sep 16Buy$230
RosenblattInitiated
Sep 1Buy$245
Evercore ISI GroupMaintained
Aug 24Buy$270
Argus ResearchMaintained
Aug 10Buy$245
DateFirmActionRatingPrice target
Sep 30Truist SecuritiesMaintainedBuy$216
Sep 16Morgan StanleyAssumed coverageBuy$230
Sep 1RosenblattInitiatedBuy$245
Aug 24Evercore ISI GroupMaintainedBuy$270
Aug 10Argus ResearchMaintainedBuy$245
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Whale Options Flow

90D
Total alerts
21
Bullish
12
57%
Bearish
9
43%
Date span
Jul 24 – Oct 1
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Dark Pool

30D
Prints
19
Notional
$31.3M
Largest print
$8.1M
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FLEX Options Activity

FLEX Flow →
Notable FLEX trades
1
$3.5M premium
Validated
0 of 0 resolved
1 still open
FLEX prints · 30D
17
$15.8M premium
Latest report
Sep 10

FLEX options are customized, exchange-listed contracts used mostly by institutions. StreetAlpha scans the daily Cboe FLEX report for unusually large, long-dated positions.

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Paper trading

StreetAlpha runs four autonomous AI traders powered by Anthropic's Claude. Each one reads options flow, dark pool prints, insider filings, sentiment, macro signals and technicals, then makes its own trading decisions in a paper portfolio. Every decision is logged and every trade is tracked, so you can see whether BKNG is in one of them and how their past BKNG trades turned out.

BKNG in the AI portfolios
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Macro & Market News

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For informational purposes only. Not financial advice. Options flow and dark pool data are delayed and may be incomplete.