Prentice Capital Management
Prentice Capital Management reported 17 stocks worth $52.9M in its 13F filing for Q2 2026, filed Aug 14, 2026. Its largest holdings are OPEN (17.7%), NN (14.8%) and JBLU (13.3%). Compared with Q1 2026, the fund added to OPEN, NN and JBLU, trimmed SNAP, NN and GRWG and sold out of CALY, AAL and GPRO.
Holdings
| # | Stock | Value | Weight | Shares | Change | Shares, 8 qtrs | Held |
|---|---|---|---|---|---|---|---|
| 1 |  OPEN Opendoor Technologies in | $9.3M | 17.7% | 2M | +418K (+26%) | 3 of 8 | |
| 2 |  NN Nextnav Inc | $7.8M | 14.8% | 440K | +12K (+3%) | 8 of 8 | |
| 3 |  JBLU Jetblue Awys Corp Equity | $7M | 13.3% | 1.2M | +392K (+47%) | 8 of 8 | |
| 4 |  SNAP Snap Inc | $6.2M | 11.7% | 1.4M | −727K (−34%) | 8 of 8 | |
| 5 |  PTON Peloton Interactive Inc | $5.4M | 10.3% | 920K | +199K (+28%) | 8 of 8 | |
| 6 |  ULCC Frontier Group Hldgs Inc | $5M | 9.4% | 629K | +97K (+18%) | 5 of 8 | |
| 7 |  FRMI Fermi Inc Com | $4.2M | 8.0% | 462K | +181K (+64%) | 2 of 8 | |
| 8 |  CWH Camping World Hldgs Inc | $2.9M | 5.5% | 379K | +255K (+206%) | 3 of 8 | |
| 9 | NN NN 260116C00012000 | $1.7M | 3.3% | 250K | −2,000 (−1%) | 3 of 8 | |
| 10 |  TBCH Turtle Beach Corp | $1.4M | 2.7% | 114K | +1,457 (+1%) | 6 of 8 |
Positions at Jun 30, 2026, as reported. Change is against the fund's Q1 2026 filing; weight is the share of the fund's reported stocks.
Sold out
held in Q1 2026, gone in Q2 2026| Stock | Value last quarter | Shares sold |
|---|---|---|
 CALY Topgolf Callaway Brands Corp | $2M | 145K |
 AAL American Airls Group Inc | $1.5M | 140K |
 GPRO Gopro Inc | $1.4M | 1.8M |
 GRPN Groupon Inc | $1M | 84K |
 COTY Coty Inc | $819K | 407K |
🔒 Free account: see all 6.
Reported value
last 8 quartersThe value of the US stocks the fund reported, at quarter end prices. It moves with the market as well as with buying and selling.
Filings for Q2 2026
straight from the SEC| Filed | Form | Quarter | |
|---|---|---|---|
| Aug 14, 2026 | 13F-HR | Q2 2026 | SEC filing ↗ |
Other superinvestors
All hedge fund holdings →Prentice Capital Management 13F FAQ
What does Prentice Capital Management own?
Prentice Capital Management reported 17 stocks worth $52.9M in its 13F filing for Q2 2026, filed Aug 14, 2026. Its largest holdings are OPEN (17.7%), NN (14.8%) and JBLU (13.3%). The table above lists every position in the filing (the top 10 without an account).
What did Prentice Capital Management buy and sell in Q2 2026?
Compared with Q1 2026: 0 new positions, 10 added to, 4 trimmed and 6 sold out. It sold all of CALY, AAL and GPRO.
When will Prentice Capital Management file its next 13F?
Holdings as of Sep 30, 2026 are due by Nov 16, 2026. The filing appears on this page within minutes of reaching the SEC.
How much is Prentice Capital Management's portfolio worth?
The Q2 2026 filing reports $52.9M in US stocks. That leaves out cash, bonds, short positions and most foreign holdings, so the fund's total assets are usually larger.
For informational and educational purposes only. Not investment advice, and not a recommendation to buy or sell any security. Holdings come from the fund's SEC Form 13F filings as reported and show positions at the end of the quarter, up to 45 days before the filing. The fund may have changed its positions since. A 13F leaves out short positions, cash, bonds and most foreign holdings. See all hedge fund holdings.