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Simply Good Foods Co (SMPL)

Consumer Defensive
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Simply Good Foods sells protein bars, shakes, snacks and confections under the Quest, Atkins and OWYN brands. SMPL reports earnings on Thu, Jan 7, 2027. Analyst consensus is Hold, based on the latest ratings from 4 firms (1 buy, 3 hold, 0 sell).

Prices, price targets and earnings estimates for SMPL are shown to AI Starter and AI Pro members. Ratings, flow and news are open to everyone.See plans
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Next report
Jan 7
2027 · Time not announced
Consensus EPS forecast
EPS and revenue estimates
Year-ago EPS
Same quarter last year
Options-implied move
Move priced in by options
Analyst consensus
Hold
Based on 4 analyst ratings (90 days)
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Analyst Ratings & Price Targets

Analyst Ratings →
Consensus · 90 days
Hold
4firms
1 Buy3 Hold0 Sell
Each firm's latest rating on SMPL in the past 90 days
Average 12-month target
Price targets for SMPLThe average, highest and lowest analyst targets and the target chart are shown to AI Starter and AI Pro members.See plans
Latest rating changes
JefferiesDowngrade
Oct 28Hold
UBSTarget lowered
Oct 28Hold
StifelMaintained
Oct 28Buy
TD CowenMaintained
Aug 26Hold
DA DavidsonMaintained
Jul 10Hold
DateFirmActionRatingPrice target
Oct 28JefferiesDowngradeHold
Oct 28UBSTarget loweredHold
Oct 28StifelMaintainedBuy
Aug 26TD CowenMaintainedHold
Jul 10DA DavidsonMaintainedHold
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Whale Options Flow

90D

No whale options trades in SMPL in the last 90 days.

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SMPL Congress Trades

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Trades, 12 months
8
Buys
6
75%
Sells
2
25%
People
2
Last filed Sep 22
Who traded SMPL · since 2026
Latest 5 filings of 8
$1K – $15KTraded Jul 29, 2026Filed Sep 22, 2026
$15K – $50KTraded Jul 8, 2026Filed Sep 22, 2026
$1K – $15KTraded May 15, 2026Filed Jul 1, 2026
$15K – $50KTraded Mar 30, 2026Filed May 14, 2026
$1K – $15KTraded Mar 12, 2026Filed Mar 25, 2026
PersonTypeAmountTradedFiledDelay
Donald J TrumpExecutive branchSell$1K – $15KJul 29, 2026Sep 22, 202655 d
Donald J TrumpExecutive branchBuy$15K – $50KJul 8, 2026Sep 22, 202676 d
Donald J TrumpExecutive branchSell$1K – $15KMay 15, 2026Jul 1, 202647 d
Donald J TrumpExecutive branchBuy$15K – $50KMar 30, 2026May 14, 202645 d
Tim MooreR · NCBuy$1K – $15KMar 12, 2026Mar 25, 202613 d

Members of Congress and senior officials report trades up to 45 days later, as dollar ranges. Filings show a trade happened, not why. Not investment advice.

About Simply Good Foods

Simply Good Foods sells packaged snacks, meal replacements and drinks built around protein and low carbohydrate eating. Its main brands are Quest, Atkins and OWYN, offering protein bars, ready to drink protein shakes, protein chips and salty snacks, confections and plant based protein powders. The company is based in Denver, Colorado, and sells mainly in North America through grocery, mass merchandise, club, drug, convenience and online retailers. It relies on outside contract manufacturers to make its products.

Headquarters
Denver, CO