NOW Institutional Ownership
Who owns ServiceNow, Inc. and what the big funds did with it last quarter, from every SEC 13F filing. 2,246 funds reported holding NOW at Jun 30, 2026, together owning 81.6% of the company.
- ▲1,266 buying vs 1,058 selling
- ▼Held by funds -1.7 pts
- ▲Funds holding +31
- ▲Superinvestors: 4 added, 3 cut
- ▼Put/call 1.95 to 2.15
What the filings show, not a forecast. Positions can be up to 45 days old and leave out short sales.
Funds holding and ownership
8 quartersQuarter over quarter
all 13F filers| Q2 2026 | This quarter | Q1 2026 | Change |
|---|---|---|---|
| Funds holding | 2,246 | 2,215 | +1.4% |
| In funds' top 10 | 25 | 33 | −24.2% |
| 13F shares | 847M | 865M | −2.0% |
| Held by funds | 81.6% | 83.3% | −1.7 pts |
| New positions | 305 | 258 | +18.2% |
| Increased | 961 | 1,037 | −7.3% |
| Reduced | 787 | 741 | +6.2% |
| Sold out | 271 | 375 | −27.7% |
| Calls (shares) | 8.6M | 5.5M | +54.5% |
| Puts (shares) | 13.1M | 9.3M | +39.9% |
| Put/call ratio | 2.15 | 1.95 | +10.6% |
Buyers vs sellers
adding or new vs cutting or sold outSuperinvestors in NOW
All superinvestors →
Who owns NOW
share of fund held shares- Index and passive funds36.2%
- Active managers and hedge funds35.9%
- Banks and brokers22.9%
- Pensions, insurers and other5.0%
The top 10 holders own 41.0% of all NOW shares that funds reported. Groups are our own grouping of filers by name.
Put/call ratio
funds' options, market makers left outAbove 1 means funds hold more puts than calls, a sign of hedging or bets on a fall. Options are valued at the underlying shares.
Filed so far for Q3 2026
967 funds changed their position- Assenagon Asset Management S.A.Trimmed−2.6M sh
- DekaBank Deutsche GirozentraleAdded+2.6M sh
- Mackenzie Financial CorpAdded+1.2M sh
- Bank Julius Baer & Co. Ltd, ZurichAdded+719K sh
- HB Wealth Management, LLCAdded+678K sh
🔒 Free account: see all 20.
Top holders
Q2 2026| # | Fund | Of company | Shares | Value | Change |
|---|---|---|---|---|---|
| 1 | BlackRock, Inc. | 9.25% | 96.1M | $9.5B | −1.4M |
| 2 | Vanguard Capital Management LLC | 6.49% | 67.4M | $6.7B | −628K |
| 3 | State Street Corp | 4.72% | 49M | $4.9B | +980K |
| 4 | Morgan Stanley | 2.57% | 26.6M | $2.6B | +3.3M |
| 5 | Vanguard Portfolio Management LLC | 2.43% | 25.2M | $2.5B | +12K |
| 6 | Geode Capital Management, LLC | 2.34% | 24.3M | $2.4B | −149K |
| 7 | UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AME | 1.60% | 16.6M | $1.7B | +2.4M |
| 8 | Price T Rowe Associates Inc /md/ | 1.55% | 16.1M | $1.6B | −18M |
| 9 | Jpmorgan Chase & Co | 1.34% | 13.9M | $1.4B | −17M |
| 10 | Norges Bank | 1.20% | 12.5M | $1.2B | +12.5M |
- Norges Bank+12.5M sh+$1.2B
- SG Americas Securities, LLC+5.1M sh+$503M
- National Bank of Canada /fi/+3.9M sh+$384M
- Marex Group Ltd+3.8M sh+$375M
- Morgan Stanley+3.3M sh+$326M
- Goldman Sachs Group Inc+3.2M sh+$322M
- Cantor Fitzgerald, L. P.+3M sh+$302M
- Swedbank AB+3M sh+$299M
- Price T Rowe Associates Inc /md/−18M sh−$1.8B
- Jpmorgan Chase & Co−17M sh−$1.7B
- Wellington Management Group LLP−4.9M sh−$487M
- Two Sigma Investments, LP−4.5M sh−$450M
- Edgewood Management LLC−4.2M sh−$418M
- Jacobs Levy Equity Management, Inc−2.6M sh−$263M
- D. E. Shaw & Co., Inc.−2.6M sh−$261M
- Franklin Resources Inc−2.4M sh−$242M
NOW institutional ownership FAQ
Who owns the most NOW stock?
In Q2 2026 13F filings the largest holder of NOW was BlackRock, Inc., followed by Vanguard Capital Management LLC and State Street Corp. Index fund managers are usually the biggest holders of large companies.
What percentage of NOW is owned by institutions?
Funds that file 13F reports held 81.6% of NOW's shares at Jun 30, 2026, compared with 83.3% a quarter earlier. That counts every manager with more than $100 million in US stocks.
Are hedge funds buying NOW?
In Q2 2026, 1,266 funds bought NOW (305 of them new positions) and 1,058 sold (271 sold out completely). Among well known investors, 4 added and 3 cut. Our fund sentiment for NOW is neutral.
What is NOW's institutional put/call ratio?
Funds reported $1.8B of NOW puts against $854M of calls, a put/call ratio of 2.15 (1.95 the quarter before). Market makers and bank trading desks are left out, since their options are mostly hedges.
How current is this NOW ownership data?
13F filings show holdings at the end of each quarter and are due within 45 days, so positions can be up to six weeks old when they appear. We add each new filing within minutes, and the "filed so far" list shows funds that have already reported the next quarter.
For informational and educational purposes only. Not investment advice, and not a recommendation to buy or sell any security. Fund sentiment summarises what 13F filings show and is not a forecast. Holdings come from SEC Form 13F filings as reported and show positions at the end of the quarter, up to 45 days before the filing. A 13F leaves out short positions, cash, bonds and most foreign holdings. See all hedge fund holdings.