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Harley-davidson, Inc. (HOG)

Consumer Cyclical
Members
LATEST PRICE

Harley-Davidson makes motorcycles, parts, accessories and apparel for riders and dealers in the United States and abroad. Analyst consensus is Buy, based on the latest ratings from 4 firms (2 buy, 1 hold, 1 sell).

Prices, price targets and earnings estimates for HOG are shown to AI Starter and AI Pro members. Ratings, flow and news are open to everyone.See plans
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Analyst Ratings & Price Targets

Analyst Ratings →
Consensus · 90 days
Buy
4firms
2 Buy1 Hold1 Sell
Each firm's latest rating on HOG in the past 90 days
Average 12-month target
Price targets for HOGThe average, highest and lowest analyst targets and the target chart are shown to AI Starter and AI Pro members.See plans
Latest rating changes
Wells FargoMaintained
Oct 30Sell
CitigroupUpgrade
Oct 5Buy
CitigroupTarget raised
Sep 8Hold
UBSMaintained
Sep 2Hold
DA DavidsonTarget raised
Aug 17Buy
DateFirmActionRatingPrice target
Oct 30Wells FargoMaintainedSell
Oct 5CitigroupUpgradeBuy
Sep 8CitigroupTarget raisedHold
Sep 2UBSMaintainedHold
Aug 17DA DavidsonTarget raisedBuy
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Whale Options Flow

90D

No whale options trades in HOG in the last 90 days.

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AI Auto Pilots

Paper trading

StreetAlpha runs four autonomous AI traders powered by Anthropic's Claude. Each one reads options flow, dark pool prints, insider filings, sentiment, macro signals and technicals, then makes its own trading decisions in a paper portfolio. Every decision is logged and every trade is tracked, so you can see whether HOG is in one of them and how their past HOG trades turned out.

HOG in the AI portfolios
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Macro & Market News

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HOG Congress Trades

All congress trades →
Trades, 12 months
7
Buys
5
71%
Sells
2
29%
People
1
Last filed Apr 28
Who traded HOG · since 2020
Latest 5 filings of 39
$50K – $100KTraded Apr 7, 2026Filed Apr 28, 2026
$15K – $50KTraded Mar 12, 2026Filed Mar 24, 2026
$15K – $50KTraded Jan 23, 2026Filed Feb 20, 2026
$15K – $50KTraded Dec 18, 2025Filed Jan 8, 2026
$15K – $50KTraded Dec 9, 2025Filed Dec 19, 2025
PersonTypeAmountTradedFiledDelay
Tim MooreR · NCSell$50K – $100KApr 7, 2026Apr 28, 202621 d
Tim MooreR · NCBuy$15K – $50KMar 12, 2026Mar 24, 202612 d
Tim MooreR · NCBuy$15K – $50KJan 23, 2026Feb 20, 202628 d
Tim MooreR · NCBuy$15K – $50KDec 18, 2025Jan 8, 202621 d
Tim MooreR · NCBuy$15K – $50KDec 9, 2025Dec 19, 202510 d

Members of Congress and senior officials report trades up to 45 days later, as dollar ranges. Filings show a trade happened, not why. Not investment advice.

About Harley-davidson

Harley-Davidson is a motorcycle maker based in Milwaukee, Wisconsin. It designs and builds motorcycles, including touring, cruiser, sport and adventure models, and sells them through dealers to riders in the United States and abroad. The company also sells parts, accessories and apparel, and it offers electric motorcycles under its LiveWire brand. Its finance arm lends to riders and dealers.

Headquarters
Milwaukee, WI