The rules we tested
- Heavy buyers: the top 20% of S&P 500 members by buyback yield at the start of the month of their earnings report, using only figures already filed.
- Open window: the 20 trading days starting 2 days after the earnings report. Blackout: the 15 trading days ending 2 days before it.
- Test 1: heavy buyers against everyone else in open windows, minus the same in blackouts. If buybacks hold prices up, that should be positive.
- Test 2: a company that spent $100 million or more in a quarter, then closed 5% or more below the average price it paid before its next report. Buy that close and hold 20 days.
- Test 2 comparison: the same 5% dip for companies that bought less than $10 million that quarter, measured from their own average price.
- Judged against: the average S&P 500 member over the same days. Test 1 runs from 2018; test 2 from late 2023, the start of the monthly buyback tables we read.
Above zero means heavy buyers did better in the open window than in the blackout. The years swing both ways. 2025 and 2026 include the held back months.
When companies actually buy
- First month of the quarter: 25% of the quarter’s buying.
- Second month: 37%.
- Third month: 38%.
Across 4,540 company quarters of monthly buyback tables, buying was lightest in the first month, when most companies are in their quiet period before reporting. By calendar month, January, July and October were the lightest, each about 6.5% of the year’s buying, and March was the heaviest at 11%.
Is the price a company paid a floor?
We found 1,327 times a company that had just spent $100 million or more closed 5% or more below the average price it paid. Over the next 20 days those stocks did 0.19% better than the average S&P 500 member, but the same dips in companies that were not buying did 0.83% better.
Month by month, the buyers trailed the comparison by 0.38%. That is not different from luck, and it is certainly not support.
The most recent 18 months
In the most recent 18 months, held back and checked separately, heavy buyers did 1.11% a month better after earnings than before, but the result swung widely and was ahead in only 9 of 16 months, not enough to tell apart from luck. Dips below the price paid trailed other dips by 0.60% a month.
What it means for your trading
- Do not count on a company to defend its stock just because it has a big buyback program.
- The price a company paid for its own shares is not a support level.
- Buyback timing is useful context for reading a filing, not a trading signal.
Limits: S&P 500 stocks only. The price paid test starts in late 2023, a short history, so treat it as a first look.